![]() The purpose of this infographic, on the other hand, is to broadly explain a topic, and one assumes that the reader does not have any existing knowledge about the health conditions that are treated by neurologists.Īnother take on this research infographic would be to share detailed statistics about some or all of these conditions, but that would only be successful if the reader already understood basic concepts about brain health. This data-heavy infographic is designed to appeal to fans of the TV show “Game of Thrones,” and as a result, it makes certain assumptions about the level of knowledge readers will have.īasic facts about the show, its characters or its background aren’t necessary because one assumes that if a person is reading the infographic, they have already watched or at least heard of the show. If, on the other hand, you’ll need to explain concepts to your readers, general facts can be helpful. If the people reading the content will already have some basis for understanding the topic, then you don’t need much qualitative content. Often, the choice between quantitative and qualitative information comes down to the audience for your research infographic. How do you know which types of research to use? ![]() This research infographic mixes the two types of information, with knowledge-based and numbers-based content combining to tell one overall story. The only text included comes in the form of headings and labels. This market research infographic is entirely quantitative, meaning it uses data alone to report its findings. While there are some dollar amounts listed, the numbers themselves are not relevant to understanding the story. This infographic is informational (qualitative). Let’s look at a few examples that drive home these differences. Some focus instead on qualitative research, which is descriptive or explanatory information. Some infographics rely heavily on quantitative research, which is a fancy way of saying data. There’s no single way to go about this, as this step in the process depends on a variety of factors that will be unique not only to the topic at hand but also to the audience for the research infographic. That means doing research to reveal interesting, surprising or important concepts, information and statistics. That’s because, in order to create an effective infographic, you must start with a good foundation. The first step in this process is, of course, the most important. (If you already have your research findings, great job, you’re ahead of the game. Want to learn more about other types of infographics? Read our blog on the 9 types of infographics or watch the video below: Grab your copy now - it’s not like any other marketing reports out there, plus it’s 100% free! In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage. The report uses data gathered from over 100,000 customers of HubSpot CRM. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. ![]() Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. START CREATING FOR FREE NEW! Introducing: Marketing Statistics Report 2022 It’s just one of many possible types of business infographics, but research infographics are especially useful for both internal and external communication.įollow this step-by-step process to develop and present your findings in a research infographic with Venngage’s Infographic Maker. Whether your research consists of data or informational content, research infographics are vital tools for the average marketer, academic or leader. The good news is there are many tried-and-true methods of making the process simple and easy to replicate for future research infographics. But the infinite nature of information can make the process of creating a research infographic feel overwhelming.īuilding an effective research infographic that empowers your audience with knowledge can be time-consuming. Collecting research and reporting it in an infographic format is an ideal way to engage and inform your audience.
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